Clik here to view.
Empowered Citizens Expect Better Outcomes – How Smart Cities Must Respond
We’re living in a world of constant connections where customers, consumers and citizens have access to information, products, services and experiences anytime, anywhere. The result is that they are...
View ArticleClik here to view.
The View from the Top of FinTech is Clear: Banks Must Speed Up Digital...
by Seeta Hariharan, GM and Group Head, TCS Digital Software & Solutions Group For more than a decade, Wall Street and the rest of the financial services industry looks forward to IDC’s annual...
View ArticleClik here to view.
How retail banks are monetizing data for deeper customer insights?
Banking customers today are digitally savvy. They are in the driver’s seat because they have access to new digital technologies that give them more choice and more control. With so many more ways to...
View ArticleClik here to view.
Leveraging the New ‘First Screen’ – Mobile Ads
The year 2014 saw the coming of age of Mobile as the ‘first screen’ in the true sense. Mobile devices have become the primary mode of communication for the millennials (18-35 year old). As per a...
View ArticleClik here to view.
Digital transformation of banks: Converting challenges to opportunities
A number of trends are reshaping the banking industry and creating a more challenging environment. Regulatory compliance, mobile, social media, and disruptive forces are compelling banks to reconsider...
View ArticleClik here to view.
720 degree customer view: Building sustainable competitive advantage
Customers today expect more—personalized, relevant services and products delivered consistently across all touch points at the lowest possible price. To respond effectively and provide customer centric...
View ArticleClik here to view.
5 Tips for Developing a Successful Retargeting Strategy for Online Retailers
Retargeting is a tricky thing. If your customers perceive that you are actively stalking them and trying to chase them down, will they be strong armed into buying your goods? Is that the type of brand...
View ArticleClik here to view.
Personalized Ads Work: Irrelevant ads can damage your brand
Have you ever bought something from an online retailer only to see a recommendation for the same product the next time you visit their site, or receive an e-mail to buy the same product from the same...
View ArticleClik here to view.
How traditional banks are mining trends to create new e-banking products?
Traditional banks are being chased and hounded by online competitors of all stripes. Many are fighting back with the same tools the online competitors are using: discovering new e-banking products...
View ArticleCustomer Experience Management through Storytelling
Storytelling is not a new concept for companies and marketers while trying to connect with their consumers. For long brands have been connecting with their customers and prospective buyers through...
View ArticleUsing technology to enhance the customer experience
In her recent presentation at CX Impact, Delivering superior customer experiences in a digital world, Seeta Hariharan, GM and Group Head, Digital Software & Solutions Group, talked about how data...
View ArticleInstagram Surpasses Twitter: The Rise of Image Based Social Media
The image sharing service Instagram announced last Wednesday that it had hit 300 million monthly users, i.e., an increase of 100 million in just nine months. With this the image based social media...
View ArticleDelivering intelligent customer experiences
Today’s customers are in the driver’s seat. To deliver the experiences digitally savvy customer expect and create sustainable competitive advantage, enterprises need to listen carefully to their...
View ArticleData Driven Marketing: What Customers Expect You to Know
Marketing is increasingly becoming all about data reporting and actionable analytics generated from that data which can help improve user engagement and returns on your marketing investments. A new...
View ArticleManaging reverse logistics in an omni-channel world
Omni-channel retailing challenges are daunting. The need to centralize inventory and pricing across mobile, web, retail and catalogue channels is difficult, but one problem is even bigger–managing...
View ArticleMust…Monetize…Must…Monetize – Best Practices for Telecom Operators
You already know you have to monetize your Big Data. Voice revenues are flat. Your data revenues are growing, but not fast enough. And worst of all, you’re in danger of becoming a mere pipe, with raw,...
View ArticleMoney and Millennials
The financial alternatives they use…and what traditional banks can do about it Millennials came of age just as the economy was failing. As a result, they have more college debt, lower incomes and...
View ArticleHow to Determine your Digital Maturity?
If you are like many retailers, you may secretly think you’re doing it wrong. You may think that other companies are more digitally transformed than you are – more automated, use Big Data in a more...
View ArticleFrom Description to Prediction to Prescription: Next steps for Telecom companies
Remember paper maps? They described the terrain you’d move through as you went from point A to point B. Then came along predictive analytics. Your GPS would tell you the best route to take, given your...
View ArticleAttracting Millennials: Five Key Insights for Banks
What do Millennials want from a bank? That’s the question every bank is asking as they look for the magic bullet that will attract—and keep—Millennials as loyal customers. The old methods—lots of...
View Article
![Cloonee, Yandel & ATLAC – Movimiento – Single [iTunes Plus M4A]](http://i.imgur.com/Q8tO40p.jpeg)
